“Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.”
About a month ago, my professor for my IST 195 class gave a lecture on Twitter and social networking. He began the class by showing us the following video:
[youtube]http://www.youtube.com/watch?v=lFZ0z5Fm-Ng[/youtube]
This video provides social media statistics based on a book called Socialnomics by Erik Qualman. The book discusses how social media has rapidly expanded in recent years and what effects it has on the public.
I find the video to be intriguing. Not only did it informatively blow my mind, but the way it was put together was eye-catching. There is an excellent use of text in this video. The use of text and its movement is inspiring. Although people now-a-days are drawn to talking rather than reading, I find the text in here to be just as interesting as if the viewer were listening to someone speak. In fact, I don’t think this video would have been as effective if someone were speaking.
The content of the video was captivating. The statistics found, and what they are compared to, make the video purposeful. For example, the following statistic grabbed my attention: “If Facebook were a country it would be the world’s third largest.”
A website has also been created from the idea of “socialnomics.” While exploring the website, I found another clever video. On the website, Erik Qualman displays how social media is a factor in our everyday lives. The following video comically shows how social media played a special importance on Valentine’s Day.


