Being greatly affiliated with technology thus far in her career, it is no shocker that Lady Gaga has partnered with yet another company for a product launch and endorsement. However, this one has yet to be seen in her videos and may save a beloved imaging company.
Lady Gaga has partnered with Polaroid to become their creative director. The partnership has introduced Polaroid’s long over digital consumer photo printers, a product that Kodak was on top of in the early digital consumer revolution, but also something quite different. Straight out of a James Bond film, take a look at these camera sunglasses!
Polaroid GL20 Camera Glasses.
Lady Gaga wearing GL20 Camera Glasses.
Unveiled at the 2011 Consumer Electronics Show, meet Polaroid’s GL20 Photo Sunglasses. Now anyone can be paparazzi as the glasses have photo and video recording. They also have a USB earpiece for transferring media and the glasses can send images via bluetooth.
[youtube]http://www.youtube.com/watch?v=utYMN4CNtOM&feature=player_embedded#at=132[/youtube]
Lady Gaga and her “Haus of Gaga” have taken homemade performance art technology to the market and have also given the modern voyeur another tool. Small imaging technology such as lipstick cameras have been available to the consumer for some time but at select imaging retailers and at a cost. Polaroid’s glasses will be surely not be cheap but will be less expensive than other disguised surveillance equipment. One must ask, “How many times have I used my cell phone to snap a quick pic or video of someone or something without permission ?” I doubt that many could attest to never having done so but now you can do so in a stylish manner with the GL20 glasses. However, how many times has one honestly asked and answered that question?
Social media has changed the way we look at each other and how quickly our attention can change- in an instant. We are now, more than ever, a culture of massive consumption that constantly needs to be fed and in great amount. Our fascination with YouTube, Facebook and Twitter, among other social networking and media sites, has both plucked talent from obscurity and sent other careers into ruins. As exciting as this new consumer technology is, what will its impact have on our culture as products like the GL20 glasses permeate through the marketplace? How will our new mode of viewing each other affect our relationships and subsequently our media laws.
