A few weeks ago, on April 5th, I attended an advertising series’ speaker, Joanne Zaiac. Honestly the only reason I went was to get extra credit for an advertising class, but I am so glad I learned about this phenomenal ad agency. Zaiac is the President of the New York Region of Digitas, and is a very impressive public speaker. She opened with a short video compiled of clips and photos from some of their most successful ads, and they were extremely impressive. Digitas is an advertising agency that thrives on creating integrated strategy plans for their clients. These plans offer a traditional media platform, such as television or radio, and pair it with another platform, frequently on the Internet, via YouTube or Facebook. These ads offer constant reminders to the consumer and frequently result in a jump in sales for their client.
The most interesting part of her speech revolved around how great of a company Digitas strives to be. Once a year, Digitas shuts down all of its offices and employees work on a community service project. Last year, the New York offices closed down and completely re-furbished an urban community. It was so nice to see an agency as large as Digitas taking time out to try and make a positive change in their city. Zaiac continued on to describe all of the employee benefits Digitas offers and the different organizations and teams employees form outside of work.
Although I do believe Zaiac was partially trying to recruit new minds from Newhouse, I must say I was thoroughly impressed with both Zaiac as President and Digitas as an agency all together. I even did some research into interning for them, but found out that they only accept rising seniors. This is definitely a speaker I will remember though, and plan on applying for that internship!
