A couple of weeks ago, I attended a talk by Matt Seiler, the CEO of MediaBrands. I had no idea what MediaBrands was, and really wasn’t that interested. I was just going because I got extra credit for my advertising class to attend. However, this man was one of the most interesting and funny people I have ever seen give a talk, so i am really glad I went.
MediaBrands is a global advertising and social media company that gets hired by clients to manage their media. They manage brands’ twitters, facebooks, youtube accounts, and more so that they can connect with their customers and hear feedback about the brand. He said that this was a hard branch to work in because there is a lot of risk involved; social media is always changing and you always have to be aware of what’s coming next.
Although Matt Seiler is can’t really work a computer (he had to have the tech guy do the slideshow for him because he kept pressing the wrong buttons), he is a media genius. He created the new Voltswagon Beetle campaign with the interactive youtube page and twitter account. He is really good at his job and you can tell he loves what he does.
